Business Meeting
  • Is your business struggling due to COVID-19?

  • Looking to grow your revenue, profit, cash flow and business value?

  • Are you fulfilling your personal dreams​ ?

  • Do you want to ramp up your business from good to great ?

  • Want the financial freedom and time you wished for when you started your business? 

We can help you achieve these goals, and compelling powerful results through our business alignment, planning and business  coaching services. Getting  clarity on where you are now and where you want to be with a guaranteed return on investment. 

  • Proven Growth Programme - discover and address key challenges and opportunities and grow your revenue, profit, cash flow and business value

  • The Ultimate 5 Year Business Plan

  • Start-up Business Plan

  • Small Business Development Plan - comprehensive growth programme for your business

  • 12 month Financial Control

  • 7 Key Driver Assessment - identifying areas of business weakness

  • 90 Day Planning and Goal Setting Workshops

  • Grow Your Cash Flow

  • Virtual CFO Services

Screenshot 2020-07-14 at 16.54.38_clippe
Screenshot 2020-07-14 at 16.54.38_clippe
Screenshot 2020-07-14 at 16.54.38_clippe

Ideal for:

Business Growth

Investment and Bank Funding

Exit Planning


  • Professionally facilitated workshop conducted either at your offices or locally

  • Use of exclusive cloud based business planning tool

  • Workshop can be topped and tailed by you to help your client see this added value initiative is from your firm

  • Support material can be joint branded

  • Workshops involve up to two people from each client

  • Exclusive VIP workshops are generally between 3-8  clients



Simon has over 25 years’ general business experience and marketing expertise gained in enterprises large and small having worked for global corporations such as Nortel Networks, Orange Business Services and Vodafone through to start-up’s and also starting up and running two businesses for a number of years prior to ProfitPlus. Through ProfitPlus Simon now helps business owners to launch businesses or realise their dreams when they first started out in their business, which may be slightly faded by now. The result often being investment funding, financial freedom, more free time for hobbies or family and friends through improved business growth and processes or a planned and actioned exit strategy

Screenshot 2020-07-14 at 17.12.05.png


To grow a more successful business, we work directly with the business owner, CEO, CFO or general manager. Focusing on the financial health of your business is incorporated into all of our services as financial health underpins all other success factors.

Creating A Clear Direction

Strategic business planning incorporates predictive financial modelling to ensure your business delivers the following outcomes:

• Personal financial returns for the owners
• Surplus cash generation for growing your business

• Profit, cash flow and equity growth to grow value

To facilitate the above benefits, we work with you across all areas of your business to develop a robust strategic plan, implement your strategic plan, and redevelopment as market conditions change.

Exponential Financial Growth

This is a variance on ’Creating A Clear Direction’ but it has a strong focus on ‘Scaling Your Business’ for exponential growth.


We work with you on potential revenue modelling from expansion greater than existing revenue e.g. multiple locations, licensing, franchising etc. The main focus is on:

• Plans to scale your business
• Building predictive financial models
• Working with you to gain your strategic outcomes

Overcoming Financial Stress

Financial stress is normally a by-product of one or more of the following:

• Working capital to revenue growth is misaligned

• Price based on cost + % rather than value added

• Irregular analysis of monthly financial reports
• Capital resources are not sufficient for growth
• Incorrect cost structure


To reduce your financial stress and get your business back on track we analyse performance, implement structural changes, and monitor monthly results to drive continued improvements.

Maintain Financial Control

To grow your businesses profits, cash flow and equity value we monitor and adjust your monthly budgets to actual.

• Monthly financial budgets
• Importing actuals into a robust budget system

• Financial reporting on variance
• Maintain healthy financial ratio
• Monthly meetings to build ongoing success

Budgets come from your strategic plans and the predicative financial models we create with you.

Investor & Bank Funding

Creating business plans for the express purpose of gaining funds for your business from:

• Financial institutions

• Venture capitalists
• Private investors
• Existing shareholders


To get you the best results we focus on what’s important for the target (banker, investor, venture capitalists) return on investment, strong cash flow growth, equity growth and profits.

Gain additional revenue


Build long term value with your clients


Offer a superior added value advisory service


Help your clients grow

STAND out FROM the competition



“I’d like to say thank you to Simon Warnford-Davis for a great session on Friday and everything he is doing to help me in creating a five year written plan for One Team.... If you’re thinking about a written plan and want to know more then I would strongly encourage you to speak with Simon.”

Jonathan Hill, MD, One Team Event Safety Management, January 2020